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Privacy Policy

Last Updated: June 2026

La Flora Resort Patong (“La Flora”, “we”, “our”, or “us”) recognizes the importance of protecting your personal data and respecting your privacy. This Privacy Policy explains how we collect, use, store, and protect your personal information in accordance with the Personal Data Protection Act B.E. 2562 (2019) (“PDPA”) and other applicable laws.

By using our website, making a reservation, contacting us, or using our services, you acknowledge and agree to the practices described in this Privacy Policy.

Information We Collect

We may collect personal information that you voluntarily provide to us through:

  • Hotel reservations and bookings
  • Contact forms and enquiry forms
  • Email correspondence
  • Telephone calls
  • Newsletter subscriptions
  • Social media communications
  • Guest registration and check-in processes


The information we collect may include:

Personal Information

  • Full name
  • Nationality
  • Date of birth
  • Passport or identification details (where required by law)
  • Postal address

Contact Information

  • Email address
  • Telephone number
  • Mailing address

Reservation Information

  • Arrival and departure dates
  • Room preferences
  • Special requests
  • Guest history
  • Loyalty programme information (if applicable)

Payment Information

  • Billing information
  • Payment transaction details
  • Payment method information


Payment transactions may be processed through trusted third-party payment providers. We do not store full payment card information unless required for legitimate business purposes and in accordance with applicable security standards.

Technical Information

When you visit our website, we may automatically collect:

  • IP address
  • Browser type
  • Device information
  • Website usage data
  • Cookies and tracking information
  • Analytics data

How We Use Your Information

We may use your personal information to:

  • Process and manage reservations
  • Provide accommodation and hospitality services
  • Communicate regarding bookings and enquiries
  • Arrange transportation, special requests, and guest services
  • Improve our products and services
  • Process payments and billing
  • Provide customer support
  • Send promotional offers and marketing communications (where permitted)
  • Comply with legal and regulatory obligations
  • Protect the security of our guests, employees, and business operations

Marketing Communications

We may send promotional emails, special offers, and resort updates to guests who have subscribed or where permitted by applicable law.

You may unsubscribe from marketing communications at any time by clicking the unsubscribe link included in our emails or by contacting us directly.

Sharing of Personal Information

We do not sell your personal information.

We may share your information with trusted third parties where necessary to provide our services, including:

  • Payment processors
  • Reservation and booking systems
  • IT service providers
  • Email and marketing platforms
  • Cloud hosting providers
  • Legal and regulatory authorities when required by law


All service providers are expected to maintain appropriate safeguards to protect your information.

Data Retention

We retain personal information only for as long as necessary to fulfil the purposes described in this Privacy Policy, comply with legal obligations, resolve disputes, and enforce our agreements.

When personal data is no longer required, it will be securely deleted, destroyed, or anonymized.

Data Security

We implement appropriate administrative, technical, and physical security measures to protect personal information against unauthorized access, disclosure, alteration, loss, or misuse.

While we strive to use commercially acceptable means to protect personal information, no method of transmission over the internet or electronic storage can be guaranteed to be completely secure.

Cookies and Website Analytics

Our website uses cookies and similar technologies to improve user experience, analyse website performance, and support marketing activities.

Cookies may be used to:

  • Remember user preferences
  • Improve website functionality
  • Measure website traffic
  • Personalise content and advertisements


You may configure your browser settings to refuse cookies; however, certain website features may not function correctly.

Third-Party Services

Our website may use third-party services including:

  • Google Analytics
  • Google Ads
  • Facebook / Meta advertising tools
  • Cloudflare
  • Email marketing providers
  • Reservation and booking systems


These third parties may collect information according to their own privacy policies.

Children's Privacy

Our services are primarily intended for adults making travel reservations.

We may collect information relating to children where provided by parents or legal guardians as part of a reservation, guest registration, or accommodation booking.

Your Rights

Subject to applicable law, you may have the right to:

  • Access your personal information
  • Request correction of inaccurate information
  • Request deletion of your information
  • Withdraw consent where processing is based on consent
  • Restrict or object to certain processing activities
  • Request data portability where applicable
  • Lodge a complaint with the relevant regulatory authority


To exercise any of these rights, please contact us using the information provided below.

Data Breach Notification

In the event of a personal data breach, we will take appropriate measures to investigate, mitigate risks, and comply with applicable legal reporting requirements.

Where required by law, affected individuals and relevant authorities will be notified within the applicable timeframes.

We will send communications or news for the purpose of utilizing your preference. If you no longer want to receive communications from us via email, you can click the “unsubscribe” link in the email.

External Links

Our website may contain links to third-party websites for your convenience.

We are not responsible for the privacy practices, content, or policies of external websites and encourage you to review their privacy policies separately.

Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect operational, legal, or regulatory changes.

Any updates will be published on this page with a revised “Last Updated” date.

Contact Information

If you have any questions regarding this Privacy Policy or the processing of your personal information, please contact us.

Data Controller

La Flora Resort Patong

39 Thaweewong Road
Patong Beach, Kathu
Phuket 83150
Thailand

Email: info@laflorapatong.com

Website: www.laflorapatong.com

Phone: +66 (0) 76 344 241

Data Protection Contact

La Flora Resort Patong

39 Thaweewong Road
Patong Beach, Kathu
Phuket 83150
Thailand

Email: info@laflorapatong.com

Phone: +66 (0) 76 344 241